Content marketing for a
child development charity
The Client
The Aloud Charity is a non-profit organisation that supports young people from disadvantage backgrounds by helping them develop musical talents and skills.
When they approached us, Aloud Charity were developing a new website to serve as their main online presence. They were also re-considering their fragmented social media marketing - planning to unify all of their various projects in one account.
✍️ Write copy for the new website that converts donors and excites future members
📣 Write informative, evergreen content for the website in the form of blog articles and case studies
📱Create cohesive, recognisable and engaging content for social media
📍- Wales, United Kingdom
⚙️ - Non-profit organisation
🏭 - Child development
The Goal
The Results
Ready for marketing
growth?
Methodology
Early on we identified the need for evergreen content for the charity’s blog. We worked the wider team to map out topics that would be relevant for their audience all year round. We also optimised their existing content, which led to a 15% increase in organic search results and a 16% increase in organic acquisitions via Google.
1.
The charity’s social media presence was fragmented across various profiles and largely inconsistent. We created a new set of graphics and unified all projects under one profile for each social network. In the end, there was a cohesive feel across all channels, yet each had a tailored strategy that considered the relevant audience.
2.
We wrote the copy for the website, worked on making sure it is optimised for search, and collaborated with the larger team to provide all the necessary videos, photos, data, and information for the website to come to life.
3.
Other work
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38 Degrees
Social media strategy for a non-government organisation.
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Bizzdesign
Content led demand generation initiative for a scale-up SaaS.
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Gem Seek
Long-form content marketing for a B2B consultancy.
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