Content marketing and thought leadership
for a B2B SaaS
The Client
Bizzdesign is a Software-as-a-service platform that helps organisations increase the success rate of enterprise transformation, strategic investment allocation and risk management.
📍- Headquartered in the Netherlands, Bizzdesign also operates in the United Kingdom, North America, Australia, Germany and Switzerland.
🏭 - Software-as-a-Service
⚙️ - Enterprise Architecture
The Goal
When Julia, the Marketing Manager at Bizzdesign, got in touch she had one main objective - to improve demand generation by doubling LinkedIn followers in one year.
Once we started working together we identified two goals that would help us achieve Julia’s objective:
🗓️ Improve LinkedIn content marketing
📣 Help each member of the sales team become a thought leader
The Results
““Since starting to work with Down To Earth Marketing, we have greatly improved demand generation initiatives by being organized and focused - they are a wonderful support for any team.””
Ready for marketing
growth?
A brief competitor analysis revealed many untapped opportunities and unexplored growth avenues. Bizzdesign had some activity on its page, however, most of it was sporadic and didn’t always fit within their audience’s expectations.
1.
To attract new followers, we had to position Bizzdesign as an industry expert and a source for valuable information. We turned complex reports into easy-to-read PDFs, podcast episodes into bitesize social posts and we introduced a LinkedIn newsletter.
2.
We sprinkled some awareness days, company anniversaries and employee spotlights. Finally, we tied it all with a ribbon - a new, unified look and a system for posting content regularly. All of this was accompanied by a healthy dose of content for the paid team to use while running campaigns.
3.
The challenge here was the size of the Bizzdesign sales team, it was not financially viable to have us work on an individual content calendar for each member.
1.
2.
We brainstormed different ideas and came up with a solution - an employee advocacy platform. After a lot of research, we chose a platform and helped the team adopt it.
3.
We regularly upload custom content onto the employee advocacy platform and it made it easy for the team to repurpose that content, schedule it and make it their own.
Other work
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Gem Seek
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38 Degrees
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Let’s work together
Looking to achieve similar results? Fill out some info and we will be in touch for a free, no-obligation consultancy call.