Content marketing and thought leadership
for a CX consulting
The Client
GemSeek offers end-to-end customer experience insights and analytics to boost the business impact. Among their services are predictive NPS, marketplace optimisation and customer growth strategy.
📍- Sofia, Bulgaria
⚙️ - Telco, Healthcare, Consumer Goods, Insurance and Financial Services.
🏭 - CX consulting
The Goal
Each of the sectors that GemSeek operates in has its own content strategy. Understandably, the in-house team needed additional resources to write all of the content.
The two main goals we helped execute:
🗓️ Improve content marketing
📣 Help members of the sales team become thought leaders
Methodology
Long-form content marketing for GemSeek’s website in the form of articles. We created social content to repurpose those and added custom social content to advertise case studies, podcast episodes and other materials.
1.
Working alongside the marketing and design team to create monthly content calendars for the LinkedIn activity of key senior leaders. This thought leadership activity aimed to inspire trust and keep people top of mind for potential clients.
2.
We occasionally worked ad-hoc to support with writing for paid campaigns, B2B newsletters, video scripts and other marketing collateral.
3.
Other work
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The Aloud Charity
Website copy for a Welsh child-development charity.
-
Bizzdesign
Content led demand generation initiative for a scale-up SaaS.
-
38 Degrees
Social media strategy for a non-government organisation.
Let’s work together
Looking to achieve similar results? Fill out some info and we will be in touch for a free, no-obligation consultancy call.