Long-form articles, short blog posts, content for your company’s LinkedIn page, case studies, white papers, product pages (and probably more).

We don’t put you in a box. Together, we determine what you need and we’ll commit to what we know we can execute.

After you okay the topics we suggest, our process looks like this:

1. Research.

Typically, we are talking to a subject matter expert, reviewing internal data you have and combining that with our own external research.

2. Brief.

We put a lot of time and effort into our briefs. You have access to them plus a view on when the writer will start creating the content. Some clients want to approve the brief before it’s executed, others don’t - it’s up to you.

Briefs give you a solid understanding of what to expect from the content piece so there are no surprises when you receive the first draft.

3. First draft of the content is ready 🎉

4. Edits and review.

The content is reviewed and edited internally a minimum of three times. Once, to make sure it flows as a story. A second time, to see if we can shorten it and simplify it further. A third time, to add an extra bit of magic.

5. Social posts

As we edit the content, we also create the LinkedIn collateral that you’ll be using to promote it externally.

6. You receive the content

We send you the content and you have time to leave comments and go through it before returning it for one final edit on our part.

7. It’s time to get your content out into the real world. 🙌

Our winning formula is 50% strategy and 50% clever copywriting.

During the kick off we chat with various members of the company, review internal marketing materials and research the state of the content landscape for your competition.

At the end, we have 3-4 themes that we recommend you cover. Then, we create topics under those themes.

All of this work makes sure we answer your audience’s questions, concerns and struggles while offering information your team already knows is important. Best of all, we aim to give your readers information they are not likely to find with your competitors.

Or at least it won’t be written quite as well.

Here is what it might look like:

Week 1: We get on a kick off call, establish goals, and confirm where we want to put efforts of scope (ToF, MoF, BoF). After this call, you introduce us to the internal team, share internal documentation (buyer personas, pain points, pitch decks, product marketing materials, sales collateral, successful content you've put out). Inundate us with whatever you think would be helpful.

‍

Week 2-3: We hold interviews, sift through everything you shared with us, and begin creating the first content drafts.

‍

Week 4: We use the last week of the month to work on the first article we’ll send over your way.

Yes. All content follows best practices for optimising organic search. If you don’t have an SEO strategy and/or would like to publish content in combination with technical search engine optimisation, we can offer that too.

During the kick-off, we identify the platforms that your audience uses most often and trusts the most. We have expertise with all social platforms including LinkedIn, Reddit, TikTok, Pinterest, Instagram, Facebook and X.

Once we have identified the go-to platforms, we research how your direct competitors approach each one and if there are missed opportunities for content that will quickly grab the attention of your audience. We also observe how your ICP (ideal client persona) behaves on the platforms - what do they like, how do they talk, and what questions are they asking.

Only after all of this research do we start creating supporting social content. We can take care of scheduling, posting and engagement too. As part of your monthly analytics report, you’ll also receive data on how these posts are performing and the amount of traffic you are generating through social.

It is highly recommended that you combine this with the thought leadership service we offer.